Breitling


The young Frenchwoman, who is both the reigning aerobatics world champion and an accomplished airline pilot, joins the flight team of the brand with the winged B, at the controls of her aerobatics Extra 330SC plane. A partnership under the banner of passion, style and high performance.

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“I am proud to fly for this legendary brand which has contributed so much to the development of aeronautics and is the representative par excellence of the aviator’s watch” enthuses the champion. “I am also proud of being the first woman to join the official Breitling pilots and thus defend the position of woman pilots.” Born in Grenoble in 1982, Aude Lemordant watched glider tugs flying over her home throughout her childhood. As a result of this, she decided that she too would go and make small talk with the clouds. At the age of 14, she had her introduction to the air and at 16, obtained her glider license. In 2000, she passed her pilot’s license in California. Deciding that the cockpit was the “best possible office” she decided to make it her profession. After graduating from ENAC (Ecole nationale de l’aviation civile – National School of Civil Aviation), she joined Air France, becoming an airline pilot on Airbus at the age of 22 and today flying Boeing 777s. However, her training also enabled her to discover another form of aviation in the shape of aerobatics, which thrilled her right from the start. She began competing in 2005 and swiftly climbed the ranks, joining the French team in 2009, becoming champion of France and world vice-champion in 2011, followed in 2012 by French championship and European freestyle championship titles. Once again crowned French champion in 2013, she also became world champion in the singles, freestyle and team categories. Since then, Aude Lemordant has chosen to fly a new plane – the Extra 330SC, personalized in Breitling colors: a technological gem that she first of all needed to “take in hand”. This challenge has been visibly overcome, since she again won the French championships in June 2014 and is determined to defend her greatest title at the 2015 world championships, which will take place in France. With her 6,500 flying hours, her acrobatic prowess at the controls of her Extra 330SC plane and her professionalism as a long-haul airline pilot, Aude Lemordant perfectly embodies the entire world of Breitling in its ongoing role as the privileged partner of aeronautics. A world dedicated to achievement, performance and surpassing oneself.

I don’t know if a revamp or “Fresh Momentum”, as Breitling calls it is the right description, but the Colt has returned to its roots with a design that resembles the previous Breitling Colt models complete with Rider Tabs and an Automatic model.

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The new Colt will be available in a Colt Quartz Chronograph version, regular Colt Quartz, Colt Automatic, and Colt Lady models.

From Breitling:

Breitling has redesigned the entire Colt collection while reviving its original spirit: that of a military watch combining peerless performance with an efficient and understated style.

Colt was born in the 1980s and initially intended for the armed forces – like other Breitling watches such as the Navitimer and the Chronomat – before winning over a broad audience through its sturdiness, its reliability and its readability. It has since established itself as the most accessible Breitling model. The newly revamped Colt features a design that reinterprets all the essential assets on which it has built its success. The broad unidirectional rotating bezel with a satin-brushed finish and engraved hour-markers is adorned with four rider tabs – a Breitling signature feature – ensuring excellent handling as well as enhanced protection of the sapphire crystal which is glareproofed on both sides. The polished steel case, water-resistant to 200 meters (660 ft), is equipped with a large screw-locked crown with protective reinforcements. The black, blue or silver dials are enlivened by a fine circular raised motif and their readability is enhanced by oversized hands and hour-markers, accentuated by a luminescent coating. The satin-brushed steel bracelet may be replaced by a rubber or leather strap. The new Colt comes in a range of four models: a 44 mm watch with a mechanical selfwinding movement certified by the Swiss Official Chronometer Testing Institute (COSC) – the highest official benchmark in terms of reliability and precision; a watch and chronograph equipped with SuperQuartz™ movements, ten times more accurate than standard quartz; and a Lady watch with a smaller diameter and an optionally gemset bezel. All of which brings fresh momentum to this collection with a youthful, dynamic and winsome attitude.”

Fresh Momentum for the Colt Video:

Its interesting to see which watch brands spent how much on advertising. Breitling has always been near the top, only eclipsed by Rolex. This continues to be the case, but they just upped their spending last year, and are coming in really close now! Interesting article and read, check it out at watchtime. See below for the list of spends from last year in the US Market. See the discussion on the BreitlingSource forums here.

TOP WATCH ADVERTISERS
U.S. market, 2013
RANK BRAND AMOUNT ($million)
1. Rolex 61.48
2. Breitling 43.85
3. Cartier 24.58
4. Omega 22.96
5. TAG Heuer 22.00
6. Citizen 20.72
7. Movado 19.83
8. Chanel 17.87
9. Longines 16.02
10. Seiko 11.15
11. Breguet 9.58
12. Tudor 8.24
13. Patek Philippe 7.66
14. Hublot 7.59
15. Audemars Piguet 7.39
16. Bell & Ross 7.11
17. Dior 6.05
–. Swatch 6.05
19. Montblanc 5.64
20. Ball Watch 5.37
21. Armitron 5.35
22. Chopard 5.20
23. Rado 4.95
24. Baume & Mercier 4.92
25. Shinola 4.66
26. Parmigiani 4.62
27. Raymond Weil 4.51
28. Ulysse Nardin 4.50
29. IWC 4.02
30. Vacheron Constantin 4.01
–. Zenith 4.01
32. Harry Winston 3.80
33. Louis Vuitton 3.73
34. Casio 3.65
35. Luminox 3.62
36. Tissot 3.46
37. Oris 3.42
38. Timex 3.19
39. Bulova 2.97
40. David Yurman 2.91
41. Garmin 2.67
–. Fendi 2.67
43. Coach 2.65
44. Panerai 2.59
45. Glashütte Original 2.54
46. Victorinox 2.52
47. Girard-Perregaux 2.42
48. MTM 2.34
49. Fossil 2.30
50. Ralph Lauren 2.26
51. Piaget 2.15
52. Jaeger-LeCoultre 2.14
53. Anne Klein 2.12
54. Michele 2.05
–. Richard Mille 2.05
56. Bulgari 1.95
57. Blancpain 1.78
58. Carl F. Bucherer 1.67
59. Graff 1.59
60. Pulsar 1.38
61. Stauer 1.37
62. ALOR 1.34
63. Ebel 1.33
–. Emporio Armani 1.33
65. Gucci 1.25
66. Kenneth Cole 1.22
67. Frédérique Constant 1.08
68. Hamilton 1.01
69. Jorg Gray 1.00
(Source: Kantar Media)

In 2015, the S3 company (Swiss Space Systems) will be organizing its first weightless ZeroG flights to a broad public. As the main partner in this project, Breitling will equip passengers with an exclusive chronograph specially designed for this experience. Registration is now open!

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In 1962, Breitling made its maiden weightless flight on the wrist of Scott Carpenter with a Navitimer Cosmonaute – the first space-traveling wrist chronograph. The brand with the winged B is now the main sponsor of the Swiss project S3 (Swiss Space Systems), of which the avowed aim is “space for all”. For this purpose, S3 has notably set up a program of weightless flights. The ZeroG project will begin in 2015 in over 15 locations around the world, including Asia, the Middle East and Central America. These flights of around two hours aboard an Airbus will each include 15 “parabolas” or free floats lasting between 20 to 25 seconds and providing a chance to experience total weightlessness by floating as if in space. Passengers’ equipment will include a Breitling chronograph specially created for the occasion. Equipped with a light and sturdy black titanium case and a SuperQuartz™ movement (ten times more accurate than standard quartz), this S3 ZeroG chronograph is distinguished by its S3 logo appearing on the dial and the rubber strap, as well as by its caseback engraving depicting a parabolic flight. It will serve as a boarding card for passengers and will not be commercialized outside this flight program. Along with their flight suit, the lucky partakers in the ZeroG experience will be entitled to keep this authentic high-performance and functional instrument for professionals, water-resistant to 100 meters, as mementoes representing the equipment having accompanied them during this unique and unforgettable moment.

For more details on flights: zerog.s-3.ch.

Breitling launched a new model, a redesigned Superocean Steelfish with a Chronograph. I have mixed feelings about this watch, as it is moving away from the Rider Tabs on the SuperOcean series of watches. I like the rider tabs, and while I understand this is supposed to be following the design of the regular SuperOcean, but with a reversed Steel/Rubber bezel, I’m not sure I am liking it yet. It lacks identity. It now has a plain bezel and plain arabics.

steelfish-chrono

In its element
Breitling sets out to conquer the ocean depths with a special series combining the legendary performances of the Superocean with a sporting and technical look of the first water.

An authentic seagoing instrument, this aptly named model is distinguished by its broad ratcheted bezel featuring a highly professional style including black rubber-incrusted numerals and markings; as well as by its oversized twin day-date windows. The case displays a satin-brushed finish on the top as well as polished sides; its sturdiness and its water-resistance to 500 m (1,650 ft) are enhanced by a screw-locked crown with protective reinforcements and by pushpieces that cannot be activated until they are unlocked. The large Arabic numerals and hands with a luminescent coating combine with a thick sapphire crystal glareproofed on both sides to guarantee optimal readability in all circumstances. The Superocean Chronograph Steelfish special edition is available with a black, silver or blue dial and fitted with a steel bracelet or rubber strap. To preserve optimal precision come hell or high water, it is equipped with a selfwinding chronograph that is officially chronometer-certified by the COSC (Swiss Official Chronometer Testing Institute) – as indeed are all Breitling movements.

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