Sellita launches their brand new SW500 Movement in time for Baselworld 2010. While Selitta has a reputation for somewhat inferior quality movements based on ETA designs, they have certainly captured the hearts of budget Swiss Watch aficionados worldwide.

The ‘new’ SW500 movement is essentially a copy of the Valjoux 7750 movement, similar to how the SW200 is a copy of the ETA 2824. The specs for the movement are as follows:
-25 jewels
-42 hour power reserve

All of which are indentical to the ETA/Valjoux 7750. I’m sure we will see this movement become the new staple for entry level swiss chronograph watches, just as the SW200 has become the new staple for non-chronos.