June 2009


IWC opened the doors to it’s new Flagship Boutique in Hong Kong on June 1st, 2009. This state of the art showroom is absolutely amazing inside. And they say the luxury goods industry is in turmoil… ;)

The Boutique will carry all the standard collections as well as some limited exclusive timepieces available only at the boutique. This is IWC’s first Flagship store, and joins many other prestigious luxury brands at 1881 Heritage, the location of the boutique. The store extends to over 200 metres, which is around 2000 square feet.

My second and last Pyrolume Watch video review. I don’t think that Pejman at Pyrolume appreciated my lukewarm reviews of his watches, but that’s the way I feel about them. They are essentially Alpha watches with a custom made dial. Look neat, yes, but the premium for the dial on what is essentially a dressed up $50 watch is pretty high.

Having said that, his dials are pretty unique and they are not something you can get anywhere else, and they are CNC’d in-house and hand lume-painted. I think I would appreciate them more if he used a $250 base watch and charged $500 for the watch, however.

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