IWC opened the doors to it’s new Flagship Boutique in Hong Kong on June 1st, 2009. This state of the art showroom is absolutely amazing inside. And they say the luxury goods industry is in turmoil… 😉

The Boutique will carry all the standard collections as well as some limited exclusive timepieces available only at the boutique. This is IWC’s first Flagship store, and joins many other prestigious luxury brands at 1881 Heritage, the location of the boutique. The store extends to over 200 metres, which is around 2000 square feet.