Jean-Frédéric Dufour is the new President and CEO for Zenith SA as of June 1, 2009. Philippe Pascal, LVMH President, named Dufour the new Zenith President and CEO and comes to Zenith since being at Chopard since 2001. He replaces Theirry Nataf, who held the position previously.

Zenith has undergone a large number of changes since Nataf took over so it will be interesting to see what kind of direction the company takes under the direction of Dufour.