Again, IWC has secured the top ranking of luxury watch brands performed by the LBSI. The index measures the value and equity of luxury brands across North America, using data collected by wealthy American consumers of these products. The information is from actual wealthy consumers, rather than non-consumers of luxury goods that only recognize names like Tag Heuer and Rolex.

The index uses factors such as “quality, social status and self-enhancement” in order to base their results. IWC’s blend of uniqueness and exclusivity, superior quality, self-enhancement and status gives them a unique place among consumer’s hearts.

This is not a huge surprise to me, but I agree that IWC is among my favourite watch brands and I am set on purchasing another IWC watch and adding to my collection soon!

Not the one I’m getting, but a little eye candy: The IWC Portuguese Tourbillon Mystere.