Interesting article I was forwarded from the research company that published it states that “Many videos found online for watches resemble mini-movies more than commercials. Our study finds that for one in five male jewelry/watch buyers 18 to 24, online video does more than entertain, it impacts what they buy or where they buy it.”, according to C. Lee Smith, who is the CEO of Ad-Ology.

I read that and I was wondering, does this refer to MY mini movies? Or does it refer to manufacturer published movies on watches. I do get a lot of feedback on my youtube reviews and a lot of people do seem to watch them before they purchase a watch.

I’m glad they do some good and help people make more informed decisions. Another interesting stat is that over 84% of jewelry and watch buyers prefer to make their purchases at a store as opposed to online.

See the complete article here: