Leading swiss watch manufacturer AP has decided to launch an all out-attack on the plastic watch design copy industry. With the popularity of their Royal Oak offshore watch, tons of imitators have been let loose. In fact, just the other day while having coffee with an old friend of mine I spied what I thought was an Audemars Piguet Royal Oak Offshore on his wrist, but I thought to myself, He couldn’t be wearing a $25K watch, he’s not that kind of guy!… And turns out it wasn’t… he was weaing a simple off-brand from the local department store with the design stolen from AP.

Now AP is getting back. They have won many court cases and may be paving the road for other swiss watchmaking brands. More info here:

News Article: Audemars Piguet Combats Copiers