With Baselworld 2010 just over a month away (Mar 18-25), watch fever has hit a lot of the forums with hot discussion on what the new models will be, spurred by the pre-release materials that various watch companys have released to the public.

Watch brands that will be featured at Baselword include Rolex, Breitling, Longines, Hamilton, Harry Winston, Epos, Ulysse Nardin and Omega among many others.

As some of you may know, the Breitling Colt GMT+, while released quite a while ago, is now being shipped on an Integrated Rubber strap. With the growing trend of Rubber straps, its not surprising to see more and more watches available with the options. Check out the pics:

Panerai released an amazing clock at SIHH 2010 named the Jupiterium. The Clock is based on Galileo’s interpretation of the Solar System, and was unveiled at the Nobel Museum in Stockholm. The Clock shows the position of the Moon, Sun, Jupiter and the Stars as viewed from Earth. There are Three of these clocks in existence.

The clock has a 40 day power reserve, and has the time mounted on the wooden base. The ironic thing about it I suppose is that the Earth appears in the centre of the clock, when Galileo was in fact the first person to suggest that the Earth was NOT the center of the solar system. This clock conveys their relationship rather than the position of the different celestial bodies.

In Case anyone was wondering about the various Gucci Straps that have shown up on eBay in the last year or so, I have posted a Gucci strap Review on Strapaholics.

There have been many styles of straps with exotic hides such as Ostrich and Crocodile and many basic Leather straps, most made by famous French strap maker Camille Fournet. I have purchased several of these straps and all have been incredible buys for the money. Not many places offer top quality French-made calf straps for $15 and Ostrich and Crocodile for $30-40!

Pic from Strapaholics Review:

Woo! I love this new Portuguese from IWC.

Beautiful thicker 45.5mm Case, with 14.5mm Thickness. Sapphire Crystals front and back, with a 60m Water Resistance. The sapphire back gives a beautiful view of the IWC Caliber 89360 with pellaton winding system, and finally a Date on the Portuguese! Only thing I’m not sure about is the Rubber strap, red second hand and Yacht Club written on the dial.

The IWC caliber 89360 is designed completely in-house with 40 jewels and a 68 hour power reserve. The Caliber 89360 puts the hours and seconds counters for the chronograph on a single subdial at 12 o’clock for easier reading. Date is at 3 o’clock

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