The Breitling Watch Blog

Its interesting to see which watch brands spent how much on advertising. Breitling has always been near the top, only eclipsed by Rolex. This continues to be the case, but they just upped their spending last year, and are coming in really close now! Interesting article and read, check it out at watchtime. See below for the list of spends from last year in the US Market. See the discussion on the BreitlingSource forums here.

TOP WATCH ADVERTISERS
U.S. market, 2013
RANK BRAND AMOUNT ($million)
1. Rolex 61.48
2. Breitling 43.85
3. Cartier 24.58
4. Omega 22.96
5. TAG Heuer 22.00
6. Citizen 20.72
7. Movado 19.83
8. Chanel 17.87
9. Longines 16.02
10. Seiko 11.15
11. Breguet 9.58
12. Tudor 8.24
13. Patek Philippe 7.66
14. Hublot 7.59
15. Audemars Piguet 7.39
16. Bell & Ross 7.11
17. Dior 6.05
–. Swatch 6.05
19. Montblanc 5.64
20. Ball Watch 5.37
21. Armitron 5.35
22. Chopard 5.20
23. Rado 4.95
24. Baume & Mercier 4.92
25. Shinola 4.66
26. Parmigiani 4.62
27. Raymond Weil 4.51
28. Ulysse Nardin 4.50
29. IWC 4.02
30. Vacheron Constantin 4.01
–. Zenith 4.01
32. Harry Winston 3.80
33. Louis Vuitton 3.73
34. Casio 3.65
35. Luminox 3.62
36. Tissot 3.46
37. Oris 3.42
38. Timex 3.19
39. Bulova 2.97
40. David Yurman 2.91
41. Garmin 2.67
–. Fendi 2.67
43. Coach 2.65
44. Panerai 2.59
45. Glashütte Original 2.54
46. Victorinox 2.52
47. Girard-Perregaux 2.42
48. MTM 2.34
49. Fossil 2.30
50. Ralph Lauren 2.26
51. Piaget 2.15
52. Jaeger-LeCoultre 2.14
53. Anne Klein 2.12
54. Michele 2.05
–. Richard Mille 2.05
56. Bulgari 1.95
57. Blancpain 1.78
58. Carl F. Bucherer 1.67
59. Graff 1.59
60. Pulsar 1.38
61. Stauer 1.37
62. ALOR 1.34
63. Ebel 1.33
–. Emporio Armani 1.33
65. Gucci 1.25
66. Kenneth Cole 1.22
67. Frédérique Constant 1.08
68. Hamilton 1.01
69. Jorg Gray 1.00
(Source: Kantar Media)

In 2015, the S3 company (Swiss Space Systems) will be organizing its first weightless ZeroG flights to a broad public. As the main partner in this project, Breitling will equip passengers with an exclusive chronograph specially designed for this experience. Registration is now open!

In 1962, Breitling made its maiden weightless flight on the wrist of Scott Carpenter with a Navitimer Cosmonaute – the first space-traveling wrist chronograph. The brand with the winged B is now the main sponsor of the Swiss project S3 (Swiss Space Systems), of which the avowed aim is “space for all”. For this purpose, S3 has notably set up a program of weightless flights. The ZeroG project will begin in 2015 in over 15 locations around the world, including Asia, the Middle East and Central America. These flights of around two hours aboard an Airbus will each include 15 “parabolas” or free floats lasting between 20 to 25 seconds and providing a chance to experience total weightlessness by floating as if in space. Passengers’ equipment will include a Breitling chronograph specially created for the occasion. Equipped with a light and sturdy black titanium case and a SuperQuartz™ movement (ten times more accurate than standard quartz), this S3 ZeroG chronograph is distinguished by its S3 logo appearing on the dial and the rubber strap, as well as by its caseback engraving depicting a parabolic flight. It will serve as a boarding card for passengers and will not be commercialized outside this flight program. Along with their flight suit, the lucky partakers in the ZeroG experience will be entitled to keep this authentic high-performance and functional instrument for professionals, water-resistant to 100 meters, as mementoes representing the equipment having accompanied them during this unique and unforgettable moment.

For more details on flights: zerog.s-3.ch.

Breitling launched a new model, a redesigned Superocean Steelfish with a Chronograph. I have mixed feelings about this watch, as it is moving away from the Rider Tabs on the SuperOcean series of watches. I like the rider tabs, and while I understand this is supposed to be following the design of the regular SuperOcean, but with a reversed Steel/Rubber bezel, I’m not sure I am liking it yet. It lacks identity. It now has a plain bezel and plain arabics.

In its element
Breitling sets out to conquer the ocean depths with a special series combining the legendary performances of the Superocean with a sporting and technical look of the first water.

An authentic seagoing instrument, this aptly named model is distinguished by its broad ratcheted bezel featuring a highly professional style including black rubber-incrusted numerals and markings; as well as by its oversized twin day-date windows. The case displays a satin-brushed finish on the top as well as polished sides; its sturdiness and its water-resistance to 500 m (1,650 ft) are enhanced by a screw-locked crown with protective reinforcements and by pushpieces that cannot be activated until they are unlocked. The large Arabic numerals and hands with a luminescent coating combine with a thick sapphire crystal glareproofed on both sides to guarantee optimal readability in all circumstances. The Superocean Chronograph Steelfish special edition is available with a black, silver or blue dial and fitted with a steel bracelet or rubber strap. To preserve optimal precision come hell or high water, it is equipped with a selfwinding chronograph that is officially chronometer-certified by the COSC (Swiss Official Chronometer Testing Institute) – as indeed are all Breitling movements.

Breitling Video Contest #FlyBreitling2014

Aviation enthusiasts and Breitling devotees now have the chance to take flight with the Breitling Jet Team. The brand, who has shared the finest hours in aviation history, wants to share its passion for flight by launching a video contest like no other. Submit a video that best captures the spirit of aviation for a chance to win the ride of a lifetime in the passenger seat of a Breitling L-39C Albatros jet as well as an exclusive private tour of Breitling Chronométrie, the brand’s ultramodern production facility. Prepare for take off!

To enter and for more details visit Breitling on:
www.facebook.com/Breitling

Navitimer 01 Panamerican

Breitling has released a new dial face for the Breitling Navitimer dubbed the Navitimer Panamerican, in stunning bronze. This will be a very limited production of 1000 pieces. In addition to the dial color, the watch will feature a transparent caseback so you can see the 01 movement. Cool. See below the press release from Breitling:

The new face of the legend
Iconic in its classic version with a black dial, the famous Navitimer adopts even more exclusive colors in a limited series featuring a magnificent bronze dial.

Created in 1952, the Navitimer is not only the doyenne of all mechanical chronographs produced worldwide. With its technical and functional style, this instrument unique in its kind has asserted itself as one of the ten great 20th century watchmaking classics – and a cult object for all passionate aviation enthusiasts. Breitling offers this legendary model in a 1,000-piece limited series distinguished by a bronze-colored dial – an original and refined touch that further highlights the originality of the design with its three hollowed counters and its circular slide rule designed to perform all calculations involved in airborne navigation. A transparent caseback provides a chance to admire the Manufacture Breitling Caliber 01, a high-performance selfwinding chronograph entirely developed and produced within the Breitling Chronométrie workshops and chronometer-certified by the COSC (Swiss Official Chronometer Testing Institute) – the highest benchmark in terms of precision and reliability, and the only one based on an international standard.

See the watch on Breitling’s site.