Tue 5 Jan 2010
Tag Heuer keeps Tiger Woods as Amabassador
Posted by The Breitling Source under Tag Heuer , Watch Industry News1 Comment
Sounds like the guys at Tag are going to keep their relationship with Tiger “Woman-Eater” Woods. I don’t really have a comment positive or negative. I personally things its overly done and i’m sure there are plenty of other ambassadors and world icons that have committed adultery. Nobody’s perfect. But whatever. At least we know they’ll still have the Tiger Woods watches.
“The partnership with Tiger Woods will continue,” said Jean-Christophe Babin, President and CEO of TAG Heuer, “but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation”
January 16th, 2010 at 10:30 pm
I agree with your points, BUT they are paying for an image. They bought what he was selling, image. Image is everything in advertising world. Will he rebound? Yes. Will the advertisers come back? Yes. Will Tag be there? Who knows. “Time”, ironically will tell.