iPhone apps are the next big thing for Swiss Watch companies attempting to attract a larger audience and give their Brand followers an additional medium to express their loyalty… enter the world of Apple iPhone Apps! Everyone that’s living outside of a cave knows what the iPhone is, and most people are aware that one of the big selling points of the iPhone is that “there’s an app for that!” Well… now there’s an app for high-end watch collectors too! Three watch brands have recently announced iPhone Apps.. Glycine, Bell & Ross, and Victorinox Swiss Army.

Most of the apps are essentially just virtual watches that appear on your iPhone screen, as in the case of the Glycine and Bell & Ross. The Victorinox one goes a bit further to offer some interesting additional features and Store Locator and News.

Glycine
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Bell & Ross
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Victorinox
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All are available at the iPhone App Store