Its interesting to see which watch brands spent how much on advertising. Breitling has always been near the top, only eclipsed by Rolex. This continues to be the case, but they just upped their spending last year, and are coming in really close now! Interesting article and read, check it out at watchtime. See below for the list of spends from last year in the US Market. See the discussion on the BreitlingSource forums here.

TOP WATCH ADVERTISERS
U.S. market, 2013
RANK BRAND AMOUNT ($million)
1. Rolex 61.48
2. Breitling 43.85
3. Cartier 24.58
4. Omega 22.96
5. TAG Heuer 22.00
6. Citizen 20.72
7. Movado 19.83
8. Chanel 17.87
9. Longines 16.02
10. Seiko 11.15
11. Breguet 9.58
12. Tudor 8.24
13. Patek Philippe 7.66
14. Hublot 7.59
15. Audemars Piguet 7.39
16. Bell & Ross 7.11
17. Dior 6.05
–. Swatch 6.05
19. Montblanc 5.64
20. Ball Watch 5.37
21. Armitron 5.35
22. Chopard 5.20
23. Rado 4.95
24. Baume & Mercier 4.92
25. Shinola 4.66
26. Parmigiani 4.62
27. Raymond Weil 4.51
28. Ulysse Nardin 4.50
29. IWC 4.02
30. Vacheron Constantin 4.01
–. Zenith 4.01
32. Harry Winston 3.80
33. Louis Vuitton 3.73
34. Casio 3.65
35. Luminox 3.62
36. Tissot 3.46
37. Oris 3.42
38. Timex 3.19
39. Bulova 2.97
40. David Yurman 2.91
41. Garmin 2.67
–. Fendi 2.67
43. Coach 2.65
44. Panerai 2.59
45. Glashütte Original 2.54
46. Victorinox 2.52
47. Girard-Perregaux 2.42
48. MTM 2.34
49. Fossil 2.30
50. Ralph Lauren 2.26
51. Piaget 2.15
52. Jaeger-LeCoultre 2.14
53. Anne Klein 2.12
54. Michele 2.05
–. Richard Mille 2.05
56. Bulgari 1.95
57. Blancpain 1.78
58. Carl F. Bucherer 1.67
59. Graff 1.59
60. Pulsar 1.38
61. Stauer 1.37
62. ALOR 1.34
63. Ebel 1.33
–. Emporio Armani 1.33
65. Gucci 1.25
66. Kenneth Cole 1.22
67. Frédérique Constant 1.08
68. Hamilton 1.01
69. Jorg Gray 1.00
(Source: Kantar Media)

Now this is a very cool watch that is coming out, from one of my favourite value-oriented Swiss Watch companies. It is the world’s first automatic mechanical altimeter watch, quite the feat for a company like Oris, considering there are so many other Swiss watch companies with roots in Aviation.

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The altimeter is activated using the side-mounted Altimeter crown, and it can measure altitude up to 15,000 feet or 4,500 meters. The units will depend on which model you have, feet or meters. Such a cool feature that I probably won’t use much, but would love to own. Kind of like the Panerai Depth gauge. I usually identify Oris with their Dive watches, as their Pilot offerings in the past have not impressed me… this is different. There is a good chance I will be getting one of these!

oris-propilot2

Specs:
Case Diameter: 47mm
Movement: Oris caliber 733 (base Sellita SW200) with 26 jewels, 28,800 vph and a power reserve of 38 hours
Water Resistance: 100m
Patented Oris altimeter adjustment and venting crown

I’ve accumulated quite the collection of watch straps over the years, and many of the strapmakers out there also make accessories like wallets and other leather goods to compliment their straps. One of these makers is DaLuca. He actually makes some pretty nifty wallets and other leather goods. I picked up a couple of his wallets, and figured I would make a little post about them.

The first one here is the Shell Cordovan Horizontal Snap wallet in black. Its got that awesome Shell Cordovan smell, and built very ruggedly. Comes in the standard DaLuca mesh bag.

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Inside is the raw Horween Shell Cordovan stamping, which is a very cool raw and authentic look. I lucked out with this one and got a nice visible stamping on the inside of the wallet.

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On the back, is the DaLuca stamp. I’ve always love how this stamp looks on his wallets. Its very tastefully done, and the detail where its branded into the leather are perfect.

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Second wallet I picked up is the Angle wallet in Natural Chromexcel. I really like the Horween Chromexcel leather, it has a wonderful color to it, and reveals lots of character when you bend it and use it. This one is a basic card wallet, and fits about 6 cards if you stuff it.

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As you can see below, it also has the tasteful DaLuca logo branded onto the back, proudly announcing is USA Made pedigree.

daluca-wal01

Overall I think DaLuca has done a good job of these wallets, and they don’t seem like an afterthought. They’re simple, yet well designed minimalist wallets.

You can see these on DaLuca’s site here:
http://www.dalucastraps.com/categories/Accessories/Wallets/

Hope you guys all enjoy the Doxa 5000T Automatic Watch review I uploaded to Youtube yesterday. Sorry again about the Mic, I am trying to buffer it mechanically since my camera doesn’t have a way for me to edit it. Hopefully I can figure it out and get it more resolved over the next little while. For now, turn the volume down and try to enjoy! Thanks. The Doxa 5000T is an awesome limited edition diver from one of the world’s most popular boutique Swiss Dive Watch companies.

The Panerai PAM288 has always held a special place in my heart, partly because the fellow whom helped me with this site when I started it back in 2008 had one, and provided some photos for me to use for it on the website. I haven’t heard from the fellow in quite a number of years now, but those great photos and beautiful PAM 288 always left an impression in my mind.

pam288_01

Something about the classic Radiomir case paired with the slightly busier chronograph dial and tachymeter bezel just did it for me. The thicker case also really looks fantastic especially with the deep-set dial. Its funny, with this watch I have found that people really love the look of it even more than the Luminor style, which they usually prefer over the Radiomir. I have gotten countless compliments on this watch!

pam288_02

The head-on shot is good and represents the overall feel of the dial accurately, featuring the two sub-dial chronograph layout and no date. It still captures the spirit of the Radiomir style in its standard 45mm diameter, without compromising too much as I have felt that some of the Submersible and other Chronograph models can depart too much from the classic Panerai style.

pam288_03

Nice close up of the dial face, showing the yellow superluminova lume, and precise white lettering on the matte black dial. Simple, understated and unmistakable. 100% Panerai.

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The extra-thick case and bezel as seen from the side. Much more substantial than the base Radiomir models, and very fitting for this slightly sportier Radiomir. Pushers are simple, and suit perfectly.

pam288_06

The case back is the standard issue solid Panerai model as you can see. The case features 100m water resistance, as engraved on the case back. Beating beneath its solid exterior is the Caliber OP XII movement, which is a Valjoux 7753 Base.

pam288_05

I installed a 24mm Heroic18 strap on the PAM288, even though I think it would have looked better with a 26mm strap. There’s some gaps on the sides of the strap on the lugs. Still looks pretty good, and I wanted to get it on something a bit thicker than the OEM strap. I have some great 26mm straps on the way I got specifically for this watch!

pam288_07

A bonus lume-shot that I don’t usually take, but just happened to remember this time and Panerai’s always have great lume. The 288 is not a sandwich dial, but it is not a slouch in the Lume department.

pam288_08

And as always I end with the wrist shot. Looking great on my 6.75″ wrist. I have found with my new DSLR camera that the wrist shots actually make the watch look smaller on my wrist than they actually do. The watch wears very nicely on my wrist, and the 45mm diameter suits me just fine. I love the thicker case, as it gives a substantially different wrist feel and presence than my Panerai PAM183.

Overall I am very happy with this watch!

Specs:
Production Years: 2007-2011
Movement: Calibre OP XII
Power Reserve: 46 hours
Water Resistance: 100m
Dial Color: Black
Bezel: Polished Steel
Case: Polished Steel
Caseback: Solid
Crystal: 1.9mm Sapphire
Diameter: 45mm
Strap/Bracelet: Alligator
Lug Width: 26mm

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