Looks like watch brands are trying to get in on some of the retail action as well as direct promotion of their own brands. Breitling has some Brand Boutiques in Japan and other places in the world, but none in North America unfortunately. However, Jaeger LeCoultre has opened its first North American boutique and Piaget has opened it’s first west coast boutique, already having several boutiques on the east coast and in Hawaii.

JLC continues to be one of the most sought after wristwatch manufactures out there, with over 1000 people working in their workshops in Switzerland. As their catalog states, their personnel span over 40 different professions masterings more than 20 different cutting-edge technologies required to design and produce over 40 different calibres.

Very impressive.

I really look forward to owning my first Jaeger LeCoultre soon. The catalog is indeed a work of art in itself, with over 270 pages of beautiful pictures explaining the watches and their brand. The pinnacle of their achievement is the Gyrotourbillon: